In 2000 UK based Ariel released their first production Ariel Atom. The lotus-inspired, super light speed demon, revved up the dreams of many car enthusiasts. Since its debut, they’ve gone on to improve just about every aspect of the Atom, as well as introducing a new off-road model dubbed the Nomad. Expanding its production across the Atlantic, Ariel turned to Virginia Based company TMI Autotech.
When you’re producing one of the fastest street-legal vehicles around, word travels at the same speed. The sound alone from TMI’s test track can perk an ear a mile away. Even if people didn’t know what an Atom was, they knew TMI made it. What they didn’t know, is that TMI does so much more.
TMI’s custom machine shop produces one of a kind equipment ranging from high-performance vehicle parts to golf training tools. Once TMI got a handle on Atom production, they wanted to get the word out on their custom fabrication services. And what’s the best way to do that? You guessed it, with a video. That’s where we came in.
With over 60,000 square feet of fabrication space, there was a lot of ground to cover. Instead of a big manual filled with text, TMI wanted a short, to the point video showing potential customers all the possibilities for manufacturing that TMI AutoTech had to offer. Now their marketing team can easily share the videos with leads to quickly demonstrate TMI’s capabilities and use for promotional purposes on their website and social media profiles.
The 5-minute video we created celebrates not only the top-notch machinery they use but the dedicated professionals that lay hands on every project.